Consult with an Expert

Welcome to Outliant!

Let me congratulate you on taking an important step. A copy of the HIPAA-compliant marketers Checklist will be in your inbox in a couple of minutes.

Take this checklist to review your website and ad platforms for HIPAA compliance violations. By doing this, you will be keeping your business and patients safe.

Please reach out to hello@outliant.com if you have any questions.

Best,
Austin Kueffner

TRUSTED BY
Some Outliant Awards
Inc. 5000 America's Fastest Growing Private Companies
Forbes Top Remote Companies
Clutch Top B2B Companies
Mixpanel Partner Awards

Stay Compliant. Stay Protected. Run HIPAA Compliant Advertising Campaigns With Our Help.

Struggling with HIPAA-Compliant Advertising?

If you think running a HIPAA-compliant advertising campaign is complicated, you're not alone. 60% of healthcare organizations lack confidence they would pass a HIPAA audit. Marketing and technology leaders at Health Care Organizations are struggling to solve this problem. It's a nationwide issue.

Many companies who try to solve this problem fail. Leading to an avalanche of class action PHI breach lawsuits. In fact, over 90% of healthcare organizations have experienced a data breach in the past two years, and more than 70% of them have faced class action lawsuits as a result of failing to comply with HIPAA regulations. These organizations aren't acting with bad intentions. They're just overwhelmed by the complex web of regulations.

Thankfully, there's a way out of this high-risk maze.

Your Solution: Comprehensive HIPAA Compliance Partner

Book a Call

If you have gone over this and decided that you need to solve these five problems, book a call.

Talk to HIPAA Expert Now

Outliant is here to help manage data flow across your marketing stack. We offer a comprehensive plan to ensure your digital assets meet HIPAA standards. This covers websites, databases, ad platforms, and more.

Outliant Can Simplify the Complexity

We're here to help you make the best decision for your business. To do that, it's crucial to fully understand how Outliant can safeguard your organization, and not just take our word for it.

Our comprehensive plan ensures your digital assets—including websites, databases, ad platforms, and more—meet HIPAA standards. No more guesswork, no more anxiety. Just peace of mind knowing you're compliant.

I urge you to take just five minutes, explore the details listed below, consider the risks, and understand exactly how we can help you achieve full HIPAA compliance.

Ultimately, the choice is yours—but taking this step could be the key to protecting your business and patients…

The Compliance Threats Lurking in Every Healthcare Business

The Six  Hidden HIPAA Hazard Areas
Advertising & Analytics
Web Design and Functionality
Content Marketing and Messaging
Forms and Communication
Training and Policies
Reviewing and Monitoring
Ignoring even one of these six HIPAA hazard can lead to catastrophic consequences. With over 100 PHI breach lawsuits filed each year, your business is constantly at risk.

Settlement amounts can range from $1 million to $100 million.

So, how do you avoid being the next headline?
By checking each of the Hazard areas below, you stand a better chance to keep your patient data safe.
HIPAA Hazard #1: Advertising & Analytics

Common Mistakes:

Sending patient data to ad platforms.
Retargeting based on medical conditions.
Using marketing pixels.
Why It’s Risky:

Ad platforms automatically collect data, often without your knowledge, leading to potential HIPAA violations. Many companies unknowingly send sensitive information, like IP addresses, to these platforms, breaching HIPAA.

How We Help:

We guide clients to remove risky pixels and ensure only non-identifiable data is shared with platforms like Facebook APIs, safeguarding your compliance.
HIPAA Hazard #2: Website Design & Functionality

Common Mistakes:

Missing SSL encryption.
Non-compliant hosting.
Improper data handling.
No Business Associate Agreement (BAA).
Why It’s Risky:

Websites are crucial but often fail to meet HIPAA standards. Without proper encryption, secure hosting, and a BAA, you expose sensitive data, risking lawsuits.

How We Help:

We build and optimize HIPAA-compliant websites with necessary encryption, hosting, and BAAs, ensuring your data remains secure and compliant.
HIPAA Hazard #3: Forms & Communication

Common Mistakes:

Unsecured contact forms.
Unencrypted emails.
Non-compliant patient portals.
Why It’s Risky:

Improperly handling patient communication can easily lead to HIPAA violations. Unsecured forms and emails put sensitive information at risk.

How We Help:

We secure your communication channels by implementing encrypted forms, emails, and compliant patient portals, ensuring full data protection.
HIPAA Hazard #4: Content & Marketing Messaging

Common Mistakes:

Including PHI in testimonials.
Lack of a clear privacy policy.
Why It’s Risky:

Marketing content that mishandles patient information or lacks a robust privacy policy can result in serious legal issues.

How We Help:

We ensure your marketing content avoids PHI and craft clear, HIPAA-compliant privacy policies to protect your business.
HIPAA Hazard #5: Training & Policies

Common Mistakes:

Inadequate employee training.
Poor access control.
No incident response plan.
Why It’s Risky:

Without proper training and policies, small mistakes can lead to significant HIPAA violations.

How We Help:

We provide ongoing HIPAA training, establish strict access controls, and develop incident response plans to keep your organization prepared and compliant.
HIPAA Hazard #6: Review & Monitoring

Common Mistakes:

Skipping audits.
Neglecting compliance reviews.
Failing to update practices.
Why It’s Risky:

Regular audits and updates are essential to catch issues early and stay compliant. Neglecting them raises your risk of non-compliance and legal trouble.

How We Help:

We conduct regular audits and compliance reviews, ensuring your practices are up-to-date with the latest HIPAA regulations, reducing your legal risks.

This version is more concise while still emphasizing the key points and risks associated with each hazard area.

Prefer an Example of Our Work? Read on…

Here are four case studies where not only did we ensure our clients full HIPAA compliance, but also helped each company experience massive growth.
Some Outliant Case Studies

As you can see, you as a leader are responsible for HIPPA compliance with many pieces of technology.

At Winona we wanted to disrupt the menopause space and by working with Outliant from day 1 they were able to build us a stand-out brand, world class website, and full tech stack that powered our growth to be the leader in our space and the top reviewed telemedicine company on Trustpilot.

Ashlie Beiter
VP of Marketing at Winona

Ready to Protect Your Business?

Our team is on standby to perform a complete audit of your website and marketing platforms. All of them. Using that comprehensive review we will then create a step-by-step guide, and show you how to fix the HIPAA issues so you can safely resume paid advertising. All without taking much more than three hours of your team’s time.

The best part?

It’s only $5,000. And it only takes seven days.

Can you afford to pass this up? $5,000 is just 0.05% the cost of a million dollar lawsuit.

Our Guarantee: We will find 3 HIPAA compliance issues in your organization or refund you for our work.

If we are not able to find 3 areas where your organization is violating HIPAA, then we will refund you. No questions asked. After the review, you may decide to work with us to help resolve the issue(s) or you may choose to handle them internally. There is no pressure either way.

To Make it Easy to Act Today, We’ve Removed The Risks Below
Financial Risk (Our Fee) - If we aren’t able to find 3 HIPAA violations, we will refund you the $5,000. We will put this into a legally binding contract.
Financial Risks (Our Screw Up) - We are not updating your website or ad platforms. You do not need to implement our updates.. If this doesn’t work, then we will walk away and refund the money.
Time and Effort  - Your team is not expected to put much time and effort. We will only need viewer access to a couple things and someone to slack if we have any questions.
Reputation Risk - If this doesn’t, we will end the engagement and refund you. However, the risk to our reputation from a PHI data breach lawsuit is much greater.
Ego Risk - If it doesn’t work, there is no harm and fowl. A big part of running a secure business is always checking to make sure everything is safe.
Book a Call

If you have gone over this and decided that you need to solve these five problems, book a call.

Talk to HIPAA Expert Now
But… Can We Really Help Your Business?

The short answer is: yes. Big or small, old or new, we’ve found missteps in all kinds of healthcare organizations, providing all kinds of services in every kind of niche, that would have otherwise led to big consequences.

We are especially prepared to help healthcare organizations who:

Are interested in acquiring patents online.
Do over $50MM a year in revenue
Are unsure about the best practices for HIPAA compliance
Have an existing website and ad account


To summarize, you need to already have some level of a digital footprint. We will not be building you a HIPAA compliance digital infrastructure from the ground up.

Will this work for your service or healthcare niche?

Again, the short answer is yes. This will work in any health care oriented niche or service.

We will help you apply it to whatever type of customers you serve.

How long will this take?

Timeline:

We will have the results within 7 business days of purchase.

Effort Required:

This is a done-for-you service, so your team will only have to do very little. (Less than 3 hours)

Your team will have to onboard my team to your CRO tool and answer any questions we have. That is all.

How does Outliant differ from other agencies?

We have built healthcare companies from the ground up. Companies like Winona and Willow were built in the Outliant venture studio. We've built their technology, ads, and supply chains for patient treatments.

Results are delivered fast: Most other agencies take weeks to sell you on their service. Then, they take weeks to kick off and deliver anything of value. We want to find your biggest HIPAA vulnerabilities and fix them in a week. There is no onboarding, negotiation, or slow start.

Little is required from your team. We have built this to be completely done-for-you. We ensure that we have access and control to move quickly. There will not be any back-and-forth or anything that delays getting results. We have a step-by-step process to get things done fast with little input from your team.

We can help with all digital. Outliant is a digital agency. It can design, build, and market your web app, all in a HIPAA-compliant way.

Full service marketing includes:

Paid Ads
Web Design & Development
Email Marketing
SEO
Martech Strategy

What does it cost?

It costs $5,000.

Will Outliant a BAA?

Yes, we will. However, we may not need to depending on the level of access we are given.

Can You Afford to Keep Ignoring Your Risks? How does the offer benefit you?

Don’t wait for the breach to happen. The cost of inaction here is far greater than the cost of prevention.

The real question is: can you afford to not spend $5,000 securing your business from future risk?

Not doing this could likely cost you millions. There are 100+ lawsuit that come out every year for PHI breaches.

Let’s secure your business today and:

Removes the risk of being served a HIPAA compliance lawsuit.
Create a highly visible plan to get you HIPAA compliant fast. Success with this project will be easily visible
You can remove at least three of these violations within a week
Provide a reason for your patients to trust and remain loyal to your company.
Reduce your risk of future data breaches.
Give you a competitive advantage that sets your business apart from competitors that may not prioritize data security rigorously.
Provide your legal and financial teams ultimate peace of mind.
Stay prepared for audits in the future.

"We pride ourselves on the support we provide our salon owners, and Outliant matches that level of dedication. By integrating our technology seamlessly, Outliant allows us to focus on what’s best for our beauty pros and direct our attention on growing our community."

Jeff Pleis
Vice President of Franchise Operations at Sola Salons

“Outliant knows how to effectively pivot when our needs change, something that is critical in our line of business. I truly believe that the team we’re working with has a vested interest in the success of our online presence. We would not have been able to accomplish all that we have without our strong partnership with Outliant.”

Lori Mabe
Senior Director, Web Operations, at SelectQuote

“I have worked with Outliant to convert our consumer-facing websites to a new tech stack, as well as roll out new website features. My experience with Outliant has been outstanding. The team is very knowledgeable, open to feedback, works at a fast clip, and the end product is always high quality.”

Lori Mabe
Senior Director, Web Operations, at SelectQuote

“Outliant’s attention to detail and dedication to measurable results have enabled us to enhance our brand and expand our reach across all our locations. We’re now able to serve more patients with significantly less spend, fueling sustained growth for the long haul.”

Nikki Baulisch
Director of Marketing

“With a variety of multifaceted challenges to address, our team sought cutting-edge solutions. Outliant was the partner we needed to modernize our tech stack and propel Orangetheory Fitness into the future.”

Malcolm Greene
Chief Information Officer

“Three things about Outliant stand out for us: (1) exceptional engineering and product management talent; (2) their ability to think outside the box to solve tough business and technical challenges; and (3) the grit to dig in and get our projects across the finish line. I enthusiastically recommend working with Outliant.”

Malcolm Greene
Chief Information Officer

“Outliant is way more than a digital marketing agency. They’re an investor in our future and a true partner every step of the way. Competitors in our space have raised 100x more capital than we have and aren’t performing at the caliber we are. With Outliant at our side, we are growing at a rate we never thought possible.”

Ashlie Beiter
VP of Marketing

“Working with Outliant has been a game-changer for Ideal Dental. Their team quickly identified our needs, developed a tailored approach, and brought in expertise in healthcare marketing that was unmatched. Outliant has been a true partner in achieving our business goals.”

Nikki Baulisch
Director of Marketing

“People often assume rebranding is merely a design decision, but Outliant has been able to make our entire operations more effective with a streamlined, easy-to-use website that our clients actually want to visit.”

Kal Bowers
Marketing Operations Manager at Blend

“A company’s culture is paramount, so we at Winona needed a partner we could trust to scale our staff and take us to the next level. We wouldn’t have been able to hire the best talent from all around the world—at the best price—if it weren’t for Outliant.”

Gray Dorsett
Head of Product at Winona

“Outliant was a critical partner in our branding and website development. They took an innovative approach that was highly collaborative with our team and executed the program in a way that exceeded our expectations. We are very happy with their team and the results. We look forward to leveraging our great brand and website for many years to come.”

Caroline Caldwell
VP of Marketing
Talk to HIPAA Expert Now