A tablet with a pen above featuring the ORI website with a living room wallpaperORI


Product Design, Information Architecture, Creative Direction, Motion Design, User Interface Design, Illustration, Back-End Developement


Data Analysis, Artificial Intelligence, Machine Learning


Figma, Adobe Illustrator, Adobe After Effects, Lottie, Python, HTML 5, CSS3, React Native

The Brief

ORI needed a partner who could guide them through an extensive brand refresh that included their online presence. The mission was to recreate their outdated website in order to fully express what they’ve become and what they stand for. They wanted an updated web experience that would show the functionality of their product, while providing a strong funnel for their sales team.

The Challenge

ORI products choreograph motion into the home, so we needed to design an experience that would do the same. It had to be an intuitive website they could continually update internally with new products, while easily representing their brand. We had to combine these aspects with a user flow that also allowed their sales teams to improve their processes made for unique projects.

Three mobile phones featuring the ORI website pages

Our Approach

ORI needed a complimentary web presence that could help build relationships with new customers. We worked collaboratively with their marketing team within a 6-week design sprint to map out the problems, validate concepts, and test solutions. We were in constant communication throughout the 4-week development period. From design, animation, and development, we created something beautiful, functional, and memorable for the ORI team.

Improved visual experience

More engaging product flow

Clean, animated, alive
Improved visual experience
More engaging product flow
Clean, animated, alive

The Metrics

About the Company

ORI is a smart space company that connects technology, architecture, and design, to provide digitally-powered interior solutions. They are challenging old conventions of square footage and fixed floor plans, empowering people to live large in a small footprint. They offer space-saving products such as cloud beds, pocket closets, and offices.