Smart Review

A hand holding a phone showing a Smart Review applicationSmart Review


Product Design, Information Architecture, Creative Direction, Motion Design, User Interface Design, Illustration, Back-End Developement


Data Analysis, Artificial Intelligence, Machine Learning


Figma, Adobe Illustrator, Adobe After Effects, Lottie, Python, HTML 5, CSS3, React Native

The Brief

Travel and hospitality businesses survive based on the reviews they receive on platforms like Google, Yelp, Facebook, and Tripadvisor. Online ratings and reviews increase consumer confidence, boost online visibility, and can dramatically increase sales. We wanted to build a product that could help businesses in the tourism industry get more positive reviews from customers who love them.

The Challenge

We wanted to offer a tool that allows users to answer questions, collect good reviews, send reminders, and receive feedback all on the same platform. The challenge was to build an automated booking integration that works with any review platform including Yelp, Google, Facebook, and Tripadvisor. We wanted it to automatically bring in reviews from a scheduling tool, then send an email and a text immediately following the customer's trip or experience.

Different website pages of Smart Review

Our Approach

Our focus was to architect the Smart Review tool in a way that allowed business owners to set it up and then forget about it. We deployed a team capable of building a platform that allowed business owners to onboard themselves, connect their scheduling calendar to the tool, update the messages, and then have the tool run automatically. We were able to launch a booking integration with a suite of products that will help businesses achieve greatness. It offers features like SMS messaging, automated review scheduler, automated emails, and contact retrieval.


Messages sent


Positive reviews generated


Retention rate
Messages sent
Positive reviews generated
Retention rate
The Smart Review Dashboard shows reviews and ratings of royalty exotic cars

The Metrics

About the Company

Smart Review is a part of Outliant ventures. It is built for tourism and activity businesses looking to increase their reviews and grow their business. The goal is to get your business more reviews so it can thrive in the increasingly competitive tourism landscape. The Smart Review tool allows business owners to easily send review requests to customers, text messages and custom-branded emails.