The Right and Wrong Way to Perform SEO

Outliant Editorial Team
June 18, 2023
min read

As businesses continue to leverage digital initiatives to reach their audience, the importance of Search Engine Optimization (SEO) cannot be overstated. SEO is changing how businesses are approaching online marketing, with the increasing need for visibility and generating more organic traffic. Whether as a startup or an enterprise business, SEO can make or break a company's digital strategy and define the relevance of their online presence. 

While there are many approaches to implementing an SEO strategy, there are also right and wrong ways to go about doing so; understanding best practices can make the difference between a successful online presence and a failed one. Here we’ll break down the best tips for implementing an SEO strategy and pitfalls to avoid. 

How to Practice SEO Like a Pro 

As search engine algorithms continue to evolve, keeping up with the best practices for SEO is the most effective way for businesses to improve rankings and drive more traffic, leads, and revenue.

Focus on quality content

The foundation for good SEO strategy is high-quality, engaging content. By providing valuable information that addresses user questions and needs, you’re more likely to attract and retain visitors. To do this, segment your target audience and create content tailored specifically to your audience. This will position your website as a trusted source of information, naturally improving its rank on search engines. 

Conduct keyword research

Keywords are specific terms your audience uses when they search for content relating to your product, and identifying the right keywords and phrases is essential for effective SEO. By conducting thorough keyword research, you can identify relevant terms to include in your website's content, titles, and meta descriptions. This way, when users search for those terms, your website will appear in the search results. 

Optimize on-page elements

The proper use of on-page elements, like title tags, meta descriptions, and header tags, can help search engines understand your content and its relevance to users. Unique and concise title tags and meta descriptions that accurately represent your content increase the chances of your audience finding you through organic search. Additionally, you can use header tags to break down blog content into easily digestible sections.

Ensure a mobile-friendly experience

With the majority of web traffic coming from mobile devices, it's crucial to ensure that your website is mobile-friendly. Ensure your design can adapt to any mobile technology; a responsive design, fast-loading pages, and easy navigation contribute to a positive user experience and lead to better search engine rankings.

Build high-quality backlinks

Backlinks, or inbound links from other websites, act as "votes of confidence" for your site's credibility. Focus on obtaining high-quality backlinks from reputable sources, as these are valued more highly by search engines. Reach out to influencers, create shareable content, and engage in online communities to build a strong backlink profile.

Mistakes to Avoid when Implementing an SEO Strategy

Just as well-performed SEO can create a successful strategy, implementing SEO the wrong way can negatively affect the success of the campaign. Here are some mistakes to avoid when practicing SEO: 

Keyword stuffing

A common mistake in SEO is keyword stuffing - when companies overuse keywords in an attempt to manipulate search engine rankings. The issue here is two-fold; it can create a poor user experience, as the content becomes redundant and less engaging. Additionally, search engines are now adept at detecting keyword stuffing and penalize websites for this practice.

Duplicate content

The same content on multiple pages of your website and content copied from other sources are both considered duplicate content. Posting duplicate content makes it difficult for search engines to determine which content is most relevant and can also confuse your audience about your brand messaging. As with keyword stuffing, search engines may penalize sites that feature duplicate content, so creating unique, valuable content for your audience is paramount.

Low-quality or spammy backlinks

Having a large number of low-quality or spammy backlinks can do more harm than good. With new technology detecting spam websites, search engines can easily find and penalize sites that engage in manipulative link-building practices. While backlinks are important for SEO, earning high-quality backlinks from reputable sources provides the best value. 


Cloaking is when a website shows one version of a URL, page, or content to the search engines for ranking purposes, while showing another version to its actual visitors. This can take different forms, including implementing hidden text, IP cloaking, or redirecting a user to a different website using the URL for a website with higher search ranking. This deceptive practice is strictly against search engine guidelines and can lead to severe penalties, including the removal of your site from search results. 

Ignoring user experience

A poor user experience can significantly impact your site's performance in search engine rankings. If users find your site difficult to navigate, slow to load, or unappealing, they're more likely to leave quickly, increasing your site's bounce rates and reducing your ranking. Always optimize your website for speed and ensure that features are easy to navigate, images are clear, and content is easy to understand.

SEO is a critical aspect of building a successful online presence. But the key to success with SEO is in the way it’s utilized. Effective SEO focuses on creating quality content, conducting keyword research, optimizing on-page elements, prioritizing user experience, and building high-quality backlinks. As tempting as it might seem to implement practices that involve manipulating search engines, these approaches that go against search engine guidelines will ultimately hurt your business. By adhering to best practices, your website will climb the search engine rankings ethically and sustainably, providing lasting benefits for your online visibility and business growth.

If you’re looking for a team to implement a successful strategy, Outliant is your one-stop software development company to help you master SEO and increase your visibility and growth. To learn more about how Outliant can help your business, book a strategy session with one of our experts today. 

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Mastering Online Engagement

5 Stages to Elevate Your Customer's Online Experience

Did you know that 74% of buyers are significantly influenced by their digital experience when making a purchase?

In today's digital era, enhancing the online customer journey is crucial. In our Live Webinar, you will learn from foundational practices to setting digital trends, and gain the strategies and insights needed to position your business for success in the digital world.

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As a partner at Outliant, an agency committed to assisting organizations in generating digital revenue, Austin Kueffner has played a pivotal role in helping numerous organizations elevate their digital customer experience (DXC). The brands he has worked with span from well-funded startups to 1000+ location franchises. While the digital customer experience varies across companies, the process to build out a world-class experience remains consistent. Austin looks forward to sharing everything he has learned so far with others.

Austin Kueffner

Partner at Outliant

What you’ll learn


Identify your current stage in the 5-stage journey to avoid common roadblocks.


Elevate customer engagement, boost revenue, and mitigate customer dissatisfaction with proven strategies.


Leverage data-driven insights to fuel growth, customer loyalty, and positive online reviews.

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Outliant’s CDX Maturity Model

Level 1


The journey begins with foundational practices. Typically, companies at this stage adopt a generalized approach – a standard website and basic email campaigns. Data is scattered and channel-specific, providing limited insights. This level is a common starting point, especially for B2B or traditionally non-digital companies, characterized by minimal digital expenditure and modest revenues.

Level 2


Growth leads to the operational phase, where companies start embracing more sophisticated, though still somewhat disjointed, digital strategies. This includes A/B testing and basic personalization within channels. However, cross-channel experiences may lack cohesion, and analytics might offer conflicting reports despite being tied to key performance indicators (KPIs).

Level 3


The strategic phase sees companies embracing multi-channel experiences with more sophisticated segmentation and automation, although AI is not yet fully integrated. Data becomes centralized, ensuring uniformity across all tools, and digital experience (DX) roadmaps are actively pursued.

Level 4


At this stage, companies achieve sophisticated, individualized omni-channel personalization. Customer profiles are continually enriched, and optimization is automated. The integration of AI and machine learning in analytics offers predictive insights, contributing to loyalty and direct revenue impact.

Level 5


In the transformative stage, exemplified by giants like Apple and Tesla, companies don't just adapt to digital trends—they set them. They use technology to develop new business models and market opportunities. This level involves integrating cutting-edge technologies like AI and IoT to reshape customer interactions and lead industry-wide innovations.

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Enhancing Digital Customer Experience: A Guided Journey Through Our Maturity Model

In today's digital era, the customer experience is paramount. A study by Treasure Data shows that 74% of buyers are influenced significantly by their digital experience when making a purchase. As businesses evolve, understanding and enhancing this digital journey is crucial for growth and customer retention. We've developed a DCX Maturity Model to help you identify your current position and strategize for advancement in the digital realm.

Access our webinar on how to upgrade you can upgrade your DCX and generate more revenue.

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