Explore the latest trends, insights, & perspectives shaping our industry

Business-to-business (B2B) and business-to-consumer (B2C) are two different business types with distinct audiences. Typically, B2B businesses target other businesses by providing services that enhance their market growth. Some of these services include software, manufacturing equipment, or repair services. On the other hand, B2C businesses focus on the needs and interests of your day-to-day consumers, and as such, their marketing reflects that.

Migrating your website from one content management system (CMS) to another can be a daunting task, especially when transitioning from a platform like Adobe Experience Manager (AEM) to Contentful.

Through lifecycle marketing, businesses can understand and cater to consumer needs at every stage of their journey. This includes awareness, consideration, purchase, retention, and advocacy. This way, businesses can build stronger relationships with customers, increase customer retention and loyalty, and ultimately drive revenue growth.

Web Analytics might sound like a complicated and technical concept, but simply put, it’s a customer marketing tool for businesses to determine the chances of creating return customers.

Since its launch, GA4 has helped businesses improve customer journey tracking and user engagement analysis through targeted ad campaigns, intelligent user privacy, and tracking features.

While doing everything right with SEO, implementing a CRO strategy might just be what your website needs to turn visitors into paying customers.

In today's digital era, the customer experience is paramount. A study by Treasure Data shows that 74% of buyers are influenced significantly by their digital experience when making a purchase. As businesses evolve, understanding and enhancing this digital journey is crucial for growth and customer retention. We've developed a DCX Maturity Model to help you identify your current position and strategize for advancement in the digital realm.

UI/UX designers are often mistaken for each other. While both are crucial elements in the design process to create a positive and engaging experience for users, UI design focuses on the "User Interface", however, UX designs target User Experience.