2023 Trends: What Businesses Should Expect

Outliant Editorial Team
January 19, 2023
min read

2022 saw the emergence and evolution of many companies through digital transformation. Plenty of trends took root this year, while others have barely scratched the surface and will likely blossom in 2023. Knowing which burgeoning trends will affect your target market is key to preparing for a new year. 

This article will answer questions like, “Which technologies are gaining the most traction?” “Will customer experience and data continue to matter?” And “What is the future of targeted marketing?” Read on to learn about 2023 business trends in the tech market. 

  • Top Business Transformation Trends to Look for in 2023 
  • 2023 Tech Trends 
  • How Businesses Can Stay Ahead in 2023

Top Business Transformation Trends to Look for in 2023 

In the digital world, there’s no other option than to keep up with shifting trends. With 2023 shaping into a year of so many digital transformation changes, certain trends will likely dominate the digital market and affect businesses in the long run. 

AI-Empowered Systems

Artificial Intelligence (AI) and Machine Learning (ML) have definitely pulled focus in the digital world in 2022, and that’s not likely to change moving forward. AI is setting the proliferation of analytics and automation for digital businesses. Conversational AIs are making day-to-day brand interactions more practical and accessible, and Chatbots handle multi-turn conversations, creating meaningful interactions that seamlessly solve problems and introduce new software and hardware updates. The ability of AIs to assimilate, understand and predict human behavior makes it a central focus for both design and development. 

Technology is becoming more popular and valuable in digital marketing, allowing businesses to automate various processes, such as customer segmentation, campaign management, and lead generation tasks. With all these benefits, AI and ML are considered prominent pioneers for the future of digital marketing. 

Sustainable Consumerism

Consumer demands are changing and moving towards sustainable technology in 2023. Because many technological products - including cloud services - require a lot of energy, consumers are becoming increasingly conscious about the technology they use. By implementing sustainability at the center of their strategic marketing, businesses can quickly adapt to these changing consumer demands. In this regard, companies must highlight their business' impact on the environment and society and ensure that the core of their marketing strategies reflects their environmental, social, and governance-compliant practices.

Talent Acquisition & Management

Recruitment has changed dramatically in recent years, especially with the pandemic introducing trends like hybrid work on a global scale. As a result, collaboration and talent outsourcing have become crucial for teams in startups or developing companies. However, the current global crisis in many countries is causing labor restrictions, resulting in limitations in the talent pool. Similarly, increased competition between the human candidate pool and machines has led to many resignations in recent years. Finding the best talent to fill specific roles can take time as recruitment trends keep changing. Managing teams in 2023 may involve revamping system operations entirely, which is why businesses are outsourcing recruitment to companies like AirCrew to help filter through a broad market.

Personalized Marketing

As influencer marketing is gradually declining, companies are embracing personalized marketing, by prioritizing user experience for customer interactions. Technology plays a huge role in streamlining processes and personalizing your consumer journey. For example, Google Analytics 4 (GA4) helps businesses improve the customer journey by tracking user engagement across platforms. By utilizing available technology, companies are starting to know their customers better to deliver more targeted, individualized experiences. From targeted messages and offers, to customized digital content, to better-tailored products and services, businesses can now interact with customers through personalized marketing in a more meaningful and relevant way, ultimately improving customer loyalty, engagement, and sales. 

Marketing in a Cookieless World 

With increasing privacy regulations, the days of relying on digital cookies for marketing are over. A major implication is that companies will be forced to find alternative methods to track and market to customers. A popular alternative is most likely going to be the combination of user-level data, such as device IDs and IP addresses. Similarly, by utilizing contextual targeting, companies can gain insights into their target audience, enabling more effective marketing. Additionally, companies can leverage AI and ML to better understand user behavior and preferences. Ultimately, it’s crucial for businesses to adapt to the ever-changing digital landscape, since cookieless marketing is predicted to be the new norm in 2023. 

Leveraging First-Party Data 

With the shift to cookieless digital marketing, first-party data - information collected directly from users, such as email addresses, social data, or purchase history - is expected to gain traction as an alternative for understanding user behavior and creating better experiences. Customers are now more aware than ever of how their data is being used, and this has increased data privacy regulations. By leveraging first-party data, companies will gain strategic insights into consumer preferences which can be used to create effective marketing strategies, improve customer experience, and personalize content. Companies that embrace first-party data will make more informed decisions about products, services, and operations, giving them a competitive advantage.

Edge Marketing 

Another technical trend estimated to gain momentum in 2023 is Edge Technology. Edge computing can be used to deliver more efficient advertising and marketing to customers. Edge computing places data and computation closer to the source, allowing faster and more efficient data processing and analytics. Edge marketing utilizes this technology to deliver personalized, contextualized, and data-driven marketing and advertising solutions. With Edge technology, businesses can better target their customers and gain insights into their preferences. As the technology develops, Edge marketing will become increasingly popular, making it a must-have tool for companies looking to stay relevant in the digital world. 

2023 Tech Trends 

With more companies taking advantage of digital transformation through technology, the tech community has taken notable strides to keep up with global trends. Let's look at some of the tech trends for 2023:

Improved Autonomous Systems

Digital transformation is seeing a rise in autonomous systems, particularly in delivery and logistics. Many businesses with retail services are either already partially or fully self-sustaining. Robots and AIs will take on significant roles in factories and houses with self-driving trucks and delivery robots. By implementing independent systems, businesses can optimize operations with little or no human intervention. Autonomous systems are expected to become smarter, faster, and more efficient, with better accuracy and capabilities, enabling them to perform complex tasks with minimal errors. Autonomous systems will also be able to learn, adapt, and react to their environment, allowing them to become more effective and reliable. The result will be improved services and products, as well as increased safety and efficiency across multiple industries.

Advanced AIs 

There’s a lot of buzz about AIs, and the fact is, they’re becoming more intelligent. In 2023, there will be advanced AI enhancing different aspects of customer management and business operations. Contactless technology will improve advancement and streamline processes in various industries, from finance to education. This will replace most human work and solve fundamental production issues involving labor. AI is estimated to automate processes and improve decision-making by analyzing large amounts of data, detecting patterns, and identifying trends. AI is expected to be more accessible in 2023, with more advanced techniques such as Natural Language Processing and Machine Learning. As AI continues to evolve, it will become an integral part of the tech industry, revolutionizing how we interact with machines. With increased innovation, efficiency, and productivity, this trend is predicted to become one of the most significant of the decade. 

AI Code Completion 

Furthermore, AI code completion is estimated to evolve in 2023 with technology that suggests solutions to coding problems by analyzing a code base. This will result in the expansion from just web development to other disciplines like mobile development, gaming, and enterprise solutions. AI code completion will automate tedious tasks, reduce coding errors, and increase productivity. It will also revolutionize the software development industry, by allowing developers to focus on the creative aspects of their projects, rather than the mundane.

No-code development 

As an emerging and increasingly popular trend, No-code allows businesses to create applications, websites, and other digital products without writing code. This trend is expected to gain even more traction in 2023, as no-code tools become more sophisticated and accessible. Using tools like Webflow, No-code development features a user-friendly drag-and-drop interface, allowing businesses to quickly and easily create applications with no prior coding experience. By eliminating the need for expensive programming resources, this process is an excellent option for businesses of all sizes; companies can adopt it to quickly launch new products, reducing time-to-market and allowing them to stay competitive. As Webflow experts, Outliant is helping companies create powerful applications without the need for complex coding, making software development more accessible and efficient than ever before.

Edge Technology

Edge computing is a distributed computing paradigm that brings computation and data storage closer to the network's edge, where things like sensors and devices generate and collect data. They process and analyze data at or near the source of data generation, rather than being transmitted over the internet to a centralized location for processing.

One of the benefits of this technology is that it reduces the amount of data that needs to be transmitted over the network, which can be especially useful in cases where data needs to be analyzed in real-time or where there is limited bandwidth available. Also, it reduces latency, since data doesn't have to travel as far to be processed, which is useful for applications that require quick responses – think self-driving cars or robotic systems. Additionally, edge computing can be more resilient to network outages or failures, since data can still be processed even if the connection to the central server is lost. With the evolution of modern technology and AI, this technology is becoming increasingly important as the volume and complexity of data generated by devices and systems continues to grow.

How Businesses Can Stay Ahead in 2023

In the rapidly changing business landscape, it’s important for businesses to stay ahead of the competition. This article outlines a variety of trends that businesses can use to stay ahead in 2023. These include focusing on customer experience, leveraging technology to create more efficient processes, improving team management, and investing in recruitment. By implementing strategies around these trends, businesses can remain competitive in the 2023 marketplace.

In addition, adaptation is paramount, since digital transformation is changing how consumers interact with companies to define the digital market in 2023. To keep up with these trends, businesses may need to revamp their systems and operations, both internally and externally.

Customer experience transcends what is displayed on your website; consumers are now looking at your entire digital presence. From social media to email marketing, businesses must bring their A-game in 2023. While 2022 has seen tremendous changes in terms of technology, 2023 has a lot in store for how much farther technology will evolve. 

With the age of modernization and digitalization, the physical world is largely influenced by online changes. But navigating these changes and choosing what’s right for your business can be challenging and complicated. Outliant offers a range of services that will equip your business with the tools it needs to excel in the next year. From design and engineering, to marketing and analytics, our skills are unmatched. Book a discovery call with our team today, and let's take your business to the next level. 

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As a partner at Outliant, an agency committed to assisting organizations in generating digital revenue, Austin Kueffner has played a pivotal role in helping numerous organizations elevate their digital customer experience (DXC). The brands he has worked with span from well-funded startups to 1000+ location franchises. While the digital customer experience varies across companies, the process to build out a world-class experience remains consistent. Austin looks forward to sharing everything he has learned so far with others.

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