Freedom Solar

A hand holding a phone showing freedom solar dashboard tasks updatesFreedom Solar


Product Design, Information Architecture, Creative Direction, Motion Design, User Interface Design, Illustration, Back-End Development


Data Analysis, Artificial Intelligence, Machine Learning


Figma, Adobe Illustrator, Adobe After Effects, Lottie, Python, HTML 5, CSS3, React Native

The Brief

The award-winning solar company was looking for a better way to manage projects and improve their solar installation process. They needed a project management tool that could be integrated with their current CRM. The mission was to design and build a custom software solution that would allow them complete control of creating workflow templates.

The Challenge

Due to the demand of green consumerism and work practices, solar projects progress at a steady pace. This means delays in project completion are not an option. A solar project management software can be very useful in maximizing the overall efficiency of workflow, by helping track resource usage, pending task assignments, goals completion, and maintaining schedules. The challenge was to create a system that could grow as the business grows, while increasing revenue and company transparency. In addition, we had to design a unique experience within an already unique industry.

Throughout the development, it was necessary to understand each use case to design and engineer the best solution possible. The solution was a tall order - We had to build a standalone project management tool that offered essential PM and CRM features with an intuitive UI. The tool had to make it possible for users to easily visualize where projects were in the process, and it also required robust workflow capabilities for operational automation.

Different website pages of Freedom Solar

Our Approach

The first two weeks were spent doing design sprints and creating a functioning prototype. This helped us get early feedback and tangible outputs necessary to drive technical decisions going forward. We talked to stakeholders and gathered as much relevant data as possible. Our diverse team of architects, developers, and product managers worked side by-side with the client over an 8-month cycle, consisting of 2-week sprints. UI testing was conducted, as well as hosting on AWS, Dev Stack ElasticSearch, Redis, Node.js, Python, Vue.js, and DynamoDB.

Upon deployment, “Project Sunrise” was able to deliver a relationship-centric management tool focused around tasks and teams. It allowed a user to gain easy access to all relevant data, without having to search for it. The tool made 360° insights into the user and their relationship with the company effortless.

Delivered within budget & on time

Process Simplification

Cost & Error Reduction
Delivered within budget & on time
Process Simplification
Cost & Error Reduction
Freedom Solar Critical Path Residential Dashboard

The Metrics

About the Company

Founded in 2007, Freedom Solar is a full-service company that offers installation of solar panels and backup power systems. They are an award-winning, leading solar installer in Texas and Colorado, providing alternative energy to thousands of residents and hundreds of top companies and organizations. Their mission is to provide complete solar power solutions with quality craftsmanship and excellent customer service that inspires clients to recommend them to others.